Fanta's Traveling 'Twisted Carnival' Shares Immersive Halloween Experiences
Laura McQuarrie — October 8, 2018 — Marketing
References: facebook & campaignlive
For Halloween this year, Fanta is hosting an experiential 'Twisted Carnival' in various places across the UK for fans of the soft drink ages 16 and up. The Fanta Twisted Carnival is branded as a "traveling Halloween show of thrills and chills" that gives people the chance to explore five interactive rooms filled with frights.
The Twisted Carnival is being introduced to consumers at the same time as Fanta releases two brand-new carbonated drink flavors—Blood Orange Zero and Pink Grapefruit Zero, both of which feature special Halloween packaging.
To bring awareness to the event, Fanta set up a publicity stunt that introduced a ghoulish old lady sitting in a rocking chair to commuters riding the public transit system. The ghoul is just one of the many characters that people can expect to encounter at the Fanta Twisted Carnival.
The Twisted Carnival is being introduced to consumers at the same time as Fanta releases two brand-new carbonated drink flavors—Blood Orange Zero and Pink Grapefruit Zero, both of which feature special Halloween packaging.
To bring awareness to the event, Fanta set up a publicity stunt that introduced a ghoulish old lady sitting in a rocking chair to commuters riding the public transit system. The ghoul is just one of the many characters that people can expect to encounter at the Fanta Twisted Carnival.
Trend Themes
1. Experiential Halloween Events - Creating immersive and interactive Halloween experiences for consumers, such as Fanta's Twisted Carnival, can attract a larger audience and increase brand engagement.
2. Limited Edition Halloween Packaging - Launching special edition packaging for Halloween-themed products, like Fanta's Blood Orange Zero and Pink Grapefruit Zero, can generate excitement and boost sales during the holiday season.
3. Ambush Marketing Stunts - Utilizing creative and attention-grabbing publicity stunts, such as Fanta's ghoulish old lady on the public transit system, can effectively generate buzz and create brand awareness for events and product releases.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative event concepts and limited edition packaging to enhance customer experience and drive sales during seasonal holidays like Halloween.
2. Event Planning and Entertainment - The event planning and entertainment industry can capitalize on the growing demand for immersive Halloween experiences by offering unique and engaging events like Fanta's Twisted Carnival.
3. Marketing and Advertising - The marketing and advertising industry can leverage ambush marketing tactics and viral publicity stunts to create memorable brand moments that effectively reach and engage target audiences.
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