The New TWA Hotel Launches a Nostalgic Fashion Collection
References: shop.twahotel & hypebeast
The brand new 'TWA Flight Center' is the remodeled iteration of the traditional John F. Kennedy airport and its TWA Hotel celebrates by launching its own in-house fashion collection. The range is comprised of 40 different pieces, broadening out to apparel, accessories, and footwear.
The main design language captures retro-informed accents and strong influences of nostalgic elements. The collection was designed by Somsack Sikhounmuong, who drew inspiration from old-school TWA visuals including old travel posters and pins. Sikhounmuong also drew in the help of Gola to create the low-top sneaker design, highlighted by a white canvas foundation and bright red 'TWA.' Additional pieces in the range include tracksuits, socks, towels, a puzzle, iPhone grips, and even an Etch A Sketch.
The main design language captures retro-informed accents and strong influences of nostalgic elements. The collection was designed by Somsack Sikhounmuong, who drew inspiration from old-school TWA visuals including old travel posters and pins. Sikhounmuong also drew in the help of Gola to create the low-top sneaker design, highlighted by a white canvas foundation and bright red 'TWA.' Additional pieces in the range include tracksuits, socks, towels, a puzzle, iPhone grips, and even an Etch A Sketch.
Trend Themes
1. Retro-inspired Fashion Collections - Creating fashion lines with key elements of nostalgia and retro design.
2. Brands Launching In-house Fashion Collections - Brands creating their own fashion lines rather than collaborating with other designers.
3. Collaboration with Nostalgic Brands - Collaborating with established or retro-inspired brands for new products.
Industry Implications
1. Fashion - Opportunities for brands to create their own fashion collections with key retro-influenced elements.
2. Hospitality - Opportunities for hotels to market their brand through in-house fashion collections.
3. Entertainment and Toys - Collaborations with established nostalgic brands to market unique products that appeal to both old and new generations.
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