$40,000 Tux From Corks
Going Like Sixty — May 25, 2007 — Pop Culture
References: winespectator & luxist
The Corkxedo is a $40,000 Tux made of corks. It was designed by Dave Hamilton, and LA desigbner who spent ten months putting the outfit together. Luxist reports, "The set contains the corks of more than 240 wineries and the oldest cork is a 1935 Chateau Lynch-Bages. Hamilton isn't averse to selling the Corkxedo either, he guesses the size 44 jacket would auction off in the $35,000 to $40,000 range."
Implications - Creating highly priced items that are made from unusual materials is a fun and effective way to target consumers with money to spend. Companies that create expensive products should consider using strange materials.
Implications - Creating highly priced items that are made from unusual materials is a fun and effective way to target consumers with money to spend. Companies that create expensive products should consider using strange materials.
Trend Themes
1. High-priced Unusual Materials - Creating highly priced items that are made from unusual materials is a fun and effective way to target consumers with money to spend. Companies that create expensive products should consider using strange materials.
2. Luxury Auctions - Auctioning high-priced luxury items, such as the Corkxedo, can generate significant profits and attract wealthy consumers who are seeking unique and exclusive products.
3. Sustainable Fashion - Designers can explore the use of eco-friendly materials, like cork, to create innovative and sustainable fashion products that appeal to environmentally-conscious consumers.
Industry Implications
1. Fashion - The fashion industry can incorporate high-priced unusual materials to create unique and luxury products that cater to affluent consumers.
2. Luxury Goods - The luxury goods industry can capitalize on the trend of creating highly-priced items from unique materials to offer exclusive products and drive sales.
3. Wine and Lifestyle - The wine and lifestyle industry can explore partnerships with fashion designers to create custom products made from recycled corks, promoting sustainability and wine culture.
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