Fourth & Heart's Newest Clarified Butter Combines Turmeric and Ghee
Laura McQuarrie — September 25, 2018 — Lifestyle
References: fourthandheart & nosh
Ginger, cumin, mung beans, turmeric and ghee are some of the best-known Ayurvedic foods and Fourth & Heart is combining two of them in the newest addition to its line of gourmet ghee butter. The all-new Turmeric flavor introduces ghee, a kind of clarified butter, made with high-quality milk from grass-fed, pasture-raised cows in New Zealand.
The product is gluten-free, free from lactose and paleo-friendly and has the potential to be used for a wide range of recipes like homemade golden milk or a sauté, thanks to its higher smoke point.
Ayurvedic medicine has been around for thousands of years in India but the holistic approach to whole-body health is gaining traction as an approach to well-being that promotes everything from nourishment, self-acceptance and highly individualized care.
The product is gluten-free, free from lactose and paleo-friendly and has the potential to be used for a wide range of recipes like homemade golden milk or a sauté, thanks to its higher smoke point.
Ayurvedic medicine has been around for thousands of years in India but the holistic approach to whole-body health is gaining traction as an approach to well-being that promotes everything from nourishment, self-acceptance and highly individualized care.
Trend Themes
1. Ayurvedic Food - There is an opportunity to create new Ayurvedic-inspired food products using healthy, natural ingredients.
2. Healthy Fats - There is an opportunity to innovate and create new products using healthy fat sources like clarified butter.
3. Paleo Diet - There is an opportunity to create new paleo-friendly food products that are also free from common allergens.
Industry Implications
1. Food Manufacturing - Food manufacturers could capitalize on the trend of Ayurvedic foods by creating new product lines inspired by this ancient approach to well-being.
2. Natural Health - Companies that specialize in natural health products could market Ayurvedic-inspired products for consumers who are interested in holistic approaches to health and wellness.
3. Gourmet Cooking - Chefs and foodies could experiment with new recipes using healthy fats like clarified butter and incorporating natural, Ayurvedic-inspired ingredients.
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