Arby's Classic Reuben is Updated with a New Turkey Sandwich Called the Rachel
Laura McQuarrie — March 17, 2015 — Lifestyle
References: arbys & restaurantnews
Just as Arby's classic Reuben is stuffed with corned beef and sauerkraut, the chain is now offering a new, leaner counterpart to this with a turkey sandwich called the Rachel, described as, "Reuben’s best friend."
In place of what you'll find in a Reuben, there's thin slices of 100% breast meat turkey, melted Swiss cheese and tangy house-made coleslaw. The Rachel is served on dark slices of toasted marble rye and served with a side of curly fries or coleslaw.
This limited sandwich offered throughout the month of March is being introduced by Arby's as part of an initiative aimed at "Delivering delicious, premium sandwiches that you just can’t get through a drive-thru anywhere else."
In place of what you'll find in a Reuben, there's thin slices of 100% breast meat turkey, melted Swiss cheese and tangy house-made coleslaw. The Rachel is served on dark slices of toasted marble rye and served with a side of curly fries or coleslaw.
This limited sandwich offered throughout the month of March is being introduced by Arby's as part of an initiative aimed at "Delivering delicious, premium sandwiches that you just can’t get through a drive-thru anywhere else."
Trend Themes
1. Lean Deli Sandwiches - Opportunity for creating healthier and leaner versions of classic deli sandwiches in the fast-food industry.
2. Alternative Meat Options - Disruptive innovation opportunity to introduce alternative meat options as substitutes in popular deli sandwiches.
3. Limited Time Offerings - Growth potential for introducing limited time offerings to create excitement and drive customer engagement in the fast-food industry.
Industry Implications
1. Fast Food Restaurants - Opportunity for fast food chains to offer healthier and leaner deli sandwiches to attract health-conscious consumers.
2. Meat Alternatives - Disruptive innovation opportunity for meat alternative companies to partner with fast food chains and provide alternative meat options for deli sandwiches.
3. Food Service and Restaurants - Growth potential for restaurants to introduce limited time offerings of innovative deli sandwiches to drive customer traffic and boost sales.
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