Reynolds Wrap Wants Your Thanksgiving Turkey to Taste Like a Hot Dog
Grace Mahas — November 10, 2021 — Marketing
References: reynoldsbrands
Reynolds Wrap, the brand beloved for its foil products, has once again launched a unique Thanksgiving campaign with the launch of its new 'Turkey Dogs.' The new hot dog-inspired Thanksgiving turkey recipe is inspired by three classic hot dog styles and includes the Chicago-Style Turkey Dog, the New York-Style Turkey Dog, and the Chili Cheese Turkey Dog.
“At Reynolds Wrap, we know that people are just as passionate about how they enjoy their hot dogs as they are about their classic Thanksgiving turkey,” said Emanuel De Luca, Senior Brand Manager, Reynolds Consumer Products. “So we’re making this Thanksgiving the most fun yet by tapping into this passion with three Turkey Dog recipes that are sure to inspire debates as intense as whether or not a hot dog is a sandwich.”
Image Credit: Reynolds Brand
“At Reynolds Wrap, we know that people are just as passionate about how they enjoy their hot dogs as they are about their classic Thanksgiving turkey,” said Emanuel De Luca, Senior Brand Manager, Reynolds Consumer Products. “So we’re making this Thanksgiving the most fun yet by tapping into this passion with three Turkey Dog recipes that are sure to inspire debates as intense as whether or not a hot dog is a sandwich.”
Image Credit: Reynolds Brand
Trend Themes
1. Hot-dogification of Thanksgiving - There are opportunities in product development to create other turkey-themed dishes that appeal to the hot dog lovers out there.
2. Food Mashups - There's a trend of companies combining classic dishes together, which could lead to a new form of culinary innovation.
3. Novelty Food Brands - More companies may try to capitalize on funny, off-beat food ideas that create buzz and engagement on social media.
Industry Implications
1. Food and Beverage - In this industry there is room for experimentation, particularly during festive periods, to produce creative dishes that appeal to the masses.
2. Marketing and Advertising - As a tool to create brand awareness and freshen up old and traditional dishes in a fun way that generates online buzz.
3. Entertainment and Events - For dinners and other entertaining events, the hot dog-themed turkeys and novelty foods can be used to create unique and memorable experiences for guests.
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