Rick Owens Unveils New 'Clay' and 'Egret' TURBOWPN Colorways
Niko Pajkovic — April 30, 2022 — Luxury
References: rickowens.eu & modern-notoriety
Luxury fashion label Rick Owens and iconic footwear brand Converse have announced the release of two new color variations for the TURBOWPN, a futuristic sneaker model that works to reimagine the classic Converse Weapon silhouette through DRKSHDW's signature design codes. The sleek new colorways are 'Clay' and 'Egret,' both of which feature monochromatic designs and premium cowhide leather constructions.
The TURBOWPN sneaker leverages the design of the '80s-era Converse Weapon, elevating its basketball roots through Rick Owen's experimental and luxurious aesthetic. As a result, the sneaker features proportions that are distorted and exaggerated. Most notably, the TURBOWPN's sole unit is close to twice the original model's size.
In addition, the release of the new colorways arrives in conjunction with the launch of two new Rick Owens DRKSHDW x Converse accessories.
Image Credit: Rick Owens
The TURBOWPN sneaker leverages the design of the '80s-era Converse Weapon, elevating its basketball roots through Rick Owen's experimental and luxurious aesthetic. As a result, the sneaker features proportions that are distorted and exaggerated. Most notably, the TURBOWPN's sole unit is close to twice the original model's size.
In addition, the release of the new colorways arrives in conjunction with the launch of two new Rick Owens DRKSHDW x Converse accessories.
Image Credit: Rick Owens
Trend Themes
1. Futuristic Sneakers - Opportunity to create unique and bold sneaker designs by using unconventional materials and proportions.
2. Luxury Sportswear - Opportunity to merge high fashion with functional sportswear for a new audience.
3. Monochromatic Design - Opportunity to create sleek and minimalist designs with a focus on a single color.
Industry Implications
1. Fashion - Innovation opportunities in the high-end fashion industry by exploring unconventional design elements.
2. Footwear - Innovation opportunities in athletic footwear by reimagining classic silhouettes and materials.
3. Accessories - Opportunities to design companion pieces for sneakers to further enhance customer experience.
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