TUMI and Missoni's New Collaboration Celebrates the Return of Travel
Francesca Mercurio — August 28, 2021 — World
References: prnewswire
TUMI and Missoni have joined forces and celebrate their shared appreciation for luxury excellence in an exclusive collection of bags and travel accessories.
This collection of women's handbags and accessories was made for the on-the-go women who have an eye for design. After traveling back and forth between New York and Italy, it became evident to the TUMI team that the perfect new pattern for a TUMI collection was Missoni's iconic zigzag.
The line features nine pieces from TUMI's popular Voyageur collection patterned with Missoni's colorful zigzag logo. TUMI x Missoni comes just in time for the highly-anticipated return of travel following a year-long lockdown. The collection is the perfect fashion-forward travel accessory to celebrate the return to normalcy and luxury travel.
Image Credit: TUMI/Missoni
This collection of women's handbags and accessories was made for the on-the-go women who have an eye for design. After traveling back and forth between New York and Italy, it became evident to the TUMI team that the perfect new pattern for a TUMI collection was Missoni's iconic zigzag.
The line features nine pieces from TUMI's popular Voyageur collection patterned with Missoni's colorful zigzag logo. TUMI x Missoni comes just in time for the highly-anticipated return of travel following a year-long lockdown. The collection is the perfect fashion-forward travel accessory to celebrate the return to normalcy and luxury travel.
Image Credit: TUMI/Missoni
Trend Themes
1. Fashion-forward Travel Accessories - The collaboration between TUMI and Missoni shows an opportunity for luxury brands to target fashion-conscious travelers with unique and stylish travel accessories.
2. Celebrity Travel Influencer Collaborations - As influencers continue to shape travel and fashion industries, brands can look to collaborate on exclusive collections with influential celebrities to create dynamic and trendy travel accessory lines.
3. Sustainability-focused Travel Accessories - As consumers become more environmentally-conscious, brands creating sustainable and eco-friendly travel accessories will have a competitive edge in the market.
Industry Implications
1. Luxury Travel - TUMI and Missoni's collaboration presents a disruptive innovation opportunity for luxury travel brands to create unique accessories that blend fashion and functionality.
2. Fashion Retail - Fashion retailers can explore collaborations with luggage and travel accessory brands to create exclusive collections that appeal to fashion-conscious travelers.
3. Sustainable Fashion - Brands creating sustainable and eco-friendly travel accessories can tap into the growing market of consumers who prioritize environmental friendliness in their purchasing decisions.
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