F’real Sample Packs are Being Offered to Convenience Retailers
Michael Hemsworth — August 23, 2022 — Lifestyle
References: freal & conveniencestore
The F’real sample packs are being trialled in the UK to help convenience retailers offer patrons a way to try out the brands milkshakes and encourage them to make a purchase. The initiative includes 100 recyclable mini cups along with spoons and F'real merchandise with retailers only required to prepare some shakes to hand out. The initiative is intended to be launched in September to coincide with the back to school season, which is said to be a key sales period for the milkshake brand.
Sales, Marketing and R&D Director at Rich's John Want spoke on the F’real sample packs saying, "This new sampling pack trial is one of the ways we plan to keep building support of our retailer partners. It’s important to us that we help them spread the word about f’real in their communities; time and time again we see people fall in love with our delicious shakes after just one taste, which of course helps drive cup sales for our stockists."
Sales, Marketing and R&D Director at Rich's John Want spoke on the F’real sample packs saying, "This new sampling pack trial is one of the ways we plan to keep building support of our retailer partners. It’s important to us that we help them spread the word about f’real in their communities; time and time again we see people fall in love with our delicious shakes after just one taste, which of course helps drive cup sales for our stockists."
Trend Themes
1. Convenience Sampling - There is an opportunity for businesses to trial small scale sampling initiatives as a method to acquire new customers.
2. Back-to-school Promotions - Companies such as milkshake brands could take advantage of back to school season as a key period for sales, by offering promotions such as sample packs or special deals.
3. Sustainable Sampling - Brands could undertake eco-friendly initiatives such as offering recyclable sample packs to prevent waste and appeal to consumers with sustainability in mind.
Industry Implications
1. Food and Beverage - Sample packs could be offered as part of a wider strategy for food and beverage companies to promote new products and entice new customers.
2. Retail - Retailers could engage in sampling initiatives as a means to increase sales, particularly during key sales periods like back to school season.
3. Packaging - Packaging companies can position themselves as partners in offering eco-friendly and appealing sample packaging, as this will help entice brands that are becoming more environmentally conscious.
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