The Try Lubricant Jelly Campaign Invites You to Explore New Ways to Have Fun
Peter Vallas — March 7, 2011 — Naughty
References: jwt & copyranter.blogspot
Try Lubricant Jelly is a French brand of personal sexual lubricants. They have recently released a new advertising campaign done by well-known agency, JWT Paris.
The Try Lubricant Jelly campaign has implications of having fun, being naughty, and definitely taking things to the next level. The imagery and overall ad is very simple, yet powerful in getting the message across.
The campaign features items such as telescopes, dog bones and even a bowling pin, inviting consumers to "try it" with Try Lubricant Jelly. Some may be shocked at first, others may laugh--although for the target market it speaks directly to those crazy and passionate love makers.
The campaign is definitely going to stir some thoughts, as some of the items featured seem pretty daring to try.
The Try Lubricant Jelly campaign has implications of having fun, being naughty, and definitely taking things to the next level. The imagery and overall ad is very simple, yet powerful in getting the message across.
The campaign features items such as telescopes, dog bones and even a bowling pin, inviting consumers to "try it" with Try Lubricant Jelly. Some may be shocked at first, others may laugh--although for the target market it speaks directly to those crazy and passionate love makers.
The campaign is definitely going to stir some thoughts, as some of the items featured seem pretty daring to try.
Trend Themes
1. Provocative Advertisements - Opportunities for disruptive innovation in creating advertising campaigns that grab attention through shock value.
2. Personal Sexual Lubricants - Opportunities for disruptive innovation in developing new or improved products in the personal lubricant industry.
3. Exploring Sexuality - Opportunities for disruptive innovation in creating platforms for individuals to explore and express their sexuality in a safe and inclusive manner.
Industry Implications
1. Advertising - Opportunities for disruptive innovation in creating provocative advertising campaigns for products in various industries.
2. Personal Care - Opportunities for disruptive innovation in developing new or improved personal lubricants and related products in the personal care industry.
3. Health and Wellness - Opportunities for disruptive innovation in the sexual health industry, including creating inclusive platforms for individuals to explore their sexuality in a safe manner.
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