The Trussardi SS2012 Fashion Show Started on the Street
Milla Kiss — June 24, 2011 — Pop Culture
References: sandfashionblog & thethreef
Travel is a common theme in luxury fashion, because most of these luxury brands have heritage in luxury travel accessories and this concept was in focus during the Trussardi SS2012 fashion, which started 50 meters before the official catwalk. On the street.
The Trussardi street walk, presenting the 2012 Spring Summer Trussardi collection, catwalked on the streets of Milan as part of the Milano Uomo Moda Fashion Week. The collection was truly representative, even if temporary, and a form of tourist sight-seeing. The models arrived in luxury cars, iconic Minis and the most luxurious Trussardi bike ever, already wearing their catwalk outfit, carrying vintage and new leather travel accessories.
As they entered the Palazzo Trussardi show room, the Trussardi SS2012 fashion show moved in with them. The collection, true to Trussardi's leather goods origins, displayed the high quality manufacture this 'Made in Italy' brand is known for, as well as classic lines and beautiful color combinations.
The models, who were of all ages, channeled masterfully the Trussardi SS2012 fashion show's key concept: casual globetrotting with decisive style.
The Trussardi street walk, presenting the 2012 Spring Summer Trussardi collection, catwalked on the streets of Milan as part of the Milano Uomo Moda Fashion Week. The collection was truly representative, even if temporary, and a form of tourist sight-seeing. The models arrived in luxury cars, iconic Minis and the most luxurious Trussardi bike ever, already wearing their catwalk outfit, carrying vintage and new leather travel accessories.
As they entered the Palazzo Trussardi show room, the Trussardi SS2012 fashion show moved in with them. The collection, true to Trussardi's leather goods origins, displayed the high quality manufacture this 'Made in Italy' brand is known for, as well as classic lines and beautiful color combinations.
The models, who were of all ages, channeled masterfully the Trussardi SS2012 fashion show's key concept: casual globetrotting with decisive style.
Trend Themes
1. Luxury Travel Fashion - Disruptive innovation opportunity: Creating fashion collections that combine luxury travel accessories with trendy clothing for the globetrotting consumer.
2. Street Runway Shows - Disruptive innovation opportunity: Organizing fashion shows on the streets to create a unique and interactive experience for both models and spectators.
3. Multi-generational Models - Disruptive innovation opportunity: Embracing diversity by showcasing fashion collections on models of all ages, catering to a wider range of consumers.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Integrating heritage in luxury travel accessories into fashion collections, creating a unique selling point for luxury brands.
2. Automotive - Disruptive innovation opportunity: Collaborating with luxury car brands to create stylish transportation options for fashion shows and events.
3. Leather Goods - Disruptive innovation opportunity: Experimenting with new materials and manufacturing techniques to enhance the quality and design of leather travel accessories.
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