TruePosition Brings Orwell's 1984 to Reality
Omar Yusuf — July 20, 2011 — Tech
References: trueposition & gizmodo
As individuals move without certainty into the future, they’ve slowly come to grips with the idea of being constantly surveilled; swallow that lump in your throat, because TruePosition is turning that idea into an undeniable reality.
TruePosition, an American surveillance company, specializes in a commodity of growing importance: Location intelligence, and the company’s newest tech, called ‘LOCINT,’ uncovers just that.
Regardless of whether your cellphone is turned off, TruePosition’s recently released technology can drudge up information about your current location, previous whereabouts and cellphone activity using a cutting-edge technique called "geo-fencing."
The rub of this recently announced tech is that its purveyor, TruePosition, is willingly selling it to governments with repressive records. Brian Varano, the company’s director of marketing, explained that their “position is that what [governments] do with LOCINT is on them.”
As a whole, humans rarely have the ability to stop and question, “Do we really want to live with this technology?” The Japanese, witnessing the radical effects of guns, did their best to quash its importation (with middling success, admittedly). Think about it: Do you want to perpetually be under supervision? And if you don’t, is it too late to reconsider?
TruePosition, an American surveillance company, specializes in a commodity of growing importance: Location intelligence, and the company’s newest tech, called ‘LOCINT,’ uncovers just that.
Regardless of whether your cellphone is turned off, TruePosition’s recently released technology can drudge up information about your current location, previous whereabouts and cellphone activity using a cutting-edge technique called "geo-fencing."
The rub of this recently announced tech is that its purveyor, TruePosition, is willingly selling it to governments with repressive records. Brian Varano, the company’s director of marketing, explained that their “position is that what [governments] do with LOCINT is on them.”
As a whole, humans rarely have the ability to stop and question, “Do we really want to live with this technology?” The Japanese, witnessing the radical effects of guns, did their best to quash its importation (with middling success, admittedly). Think about it: Do you want to perpetually be under supervision? And if you don’t, is it too late to reconsider?
Trend Themes
1. Location Intelligence - Disruptive innovation opportunity: Develop privacy protection technologies or systems to counteract the capabilities of surveillance companies like TruePosition.
2. Geo-fencing Technology - Disruptive innovation opportunity: Explore applications beyond surveillance, such as targeted marketing or personalized notifications based on geolocation data.
3. Ethical Concerns in Surveillance - Disruptive innovation opportunity: Advocate for and develop frameworks or regulations that address the ethical implications of surveillance technologies like TruePosition's LOCINT.
Industry Implications
1. Surveillance Technology - Disruptive innovation opportunity: Create alternative surveillance solutions that prioritize privacy and data protection.
2. Data Security - Disruptive innovation opportunity: Develop advanced encryption methods or privacy-enhancing technologies to prevent unauthorized access to personal data collected by surveillance companies.
3. Government Regulation - Disruptive innovation opportunity: Advocate for stricter regulations on the use and sale of surveillance technologies to address potential human rights violations and protect individual privacy.
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