These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker
Laura McQuarrie — April 21, 2017 — Lifestyle
References: bevnet & loveblueisland
True to its name, Blue Island Coffee produces tropical coffee products with a flavorful twist. Its Nitro Cold Brew Coffee range includes exotic Caribbean-inspired flavors like Madagascar Vanilla, Coconut Mocha and Island Bushwacker.
Blue Island Coffee sets itself apart from other cold brew coffee producers by specifically targeting Millennial women who are looking for mid-day rejuvenation. As Chris Hopkins of Blue Island Coffee says: "Cold brew coffee doesn’t target females. The imagery, the packaging, the branding, the lifestyle [...] I saw a white space in that arena, where there’s not really a lifestyle brand that aligns with a sense of escapism."
To play up these breezy, beachy themes, Blue Island Coffee favors branding that features bright blue colors and island imagery.
Blue Island Coffee sets itself apart from other cold brew coffee producers by specifically targeting Millennial women who are looking for mid-day rejuvenation. As Chris Hopkins of Blue Island Coffee says: "Cold brew coffee doesn’t target females. The imagery, the packaging, the branding, the lifestyle [...] I saw a white space in that arena, where there’s not really a lifestyle brand that aligns with a sense of escapism."
To play up these breezy, beachy themes, Blue Island Coffee favors branding that features bright blue colors and island imagery.
Trend Themes
1. Tropical Coffee Flavor Trend - The tropical coffee flavor trend is disrupting the coffee industry, creating opportunities for coffee shops and retailers to explore unique flavor combinations.
2. Nitro Cold Brew Trend - The Nitro Cold Brew trend is disrupting the coffee industry, creating opportunities for coffee shops and retailers to explore unique brewing processes.
3. Targeted Coffee Marketing Trend - The targeted coffee marketing trend is disrupting the coffee industry, creating opportunities for coffee companies to market to underrepresented demographics.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the tropical coffee and Nitro Cold Brew trends by offering unique and exotic coffee flavors and brewing methods.
2. Coffee Retailers - Coffee retailers can explore the targeted marketing trend by creating branding and packaging that appeals to underrepresented demographics.
3. Online Coffee Retailers - Online coffee retailers can capitalize on the tropical coffee trend by offering unique and exotic coffee flavors for a wider consumer base.
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