JanSport Describes Its New Backpacks as "TropGoth"
Ellen Smith — December 7, 2018 — Fashion
References: shop.nordstrom & hypebae
In addition to releasing a new backpack collection, JanSport coined a new term, "TropGoth."
All the bags featured in this new streetwear-inspired line embody the brand's new term by offering black colorways that are infused with some cheery motifs. Some of these motifs include more vibrant accents of purple, while others feature graphic tropical leaf designs. The line is comprised of high-quality leather and metallic zippers, which add a unique look. The collection features a range of items including waist bags, back packs and mini back pack, offering something that can suit any consumer's needs.
Perfect for the classroom, or running errands, these bags blend sensibility with style, while staying true to JanSport's practical designs.
All the bags featured in this new streetwear-inspired line embody the brand's new term by offering black colorways that are infused with some cheery motifs. Some of these motifs include more vibrant accents of purple, while others feature graphic tropical leaf designs. The line is comprised of high-quality leather and metallic zippers, which add a unique look. The collection features a range of items including waist bags, back packs and mini back pack, offering something that can suit any consumer's needs.
Perfect for the classroom, or running errands, these bags blend sensibility with style, while staying true to JanSport's practical designs.
Trend Themes
1. Tropgoth Streetwear - Disruptive innovation opportunity: Combine the edgy aesthetic of goth with tropical-inspired elements to create a unique streetwear trend.
2. Vibrant Accents - Disruptive innovation opportunity: Incorporate bold and colorful accents into traditional products to create eye-catching designs that cater to modern consumer preferences.
3. Functional Fashion - Disruptive innovation opportunity: Merge practicality with style to create products that appeal to consumers looking for both functionality and aesthetic appeal.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Explore new designs and materials in fashion accessories industry, such as backpacks, to meet the growing demand for unique and trend-setting products.
2. Streetwear - Disruptive innovation opportunity: Tap into the streetwear industry by blending contrasting styles, like goth and tropical, to create visually striking and original clothing lines.
3. Leather Goods - Disruptive innovation opportunity: Innovate in the leather goods industry by incorporating modern elements, such as metallic zippers, to create contemporary designs that attract a younger demographic.
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