These Trivial Pursuit Print Ads Are Visually Clever
Angela Rajic — January 17, 2014 — Marketing
References: creativecriminals
These print ads for Trivial Pursuit by Freny Paris based ad agency DDB are clever visual jokes about the various categories as well as the now iconic triangle.
From history (the triangle as Neil Armstrong) to film, these little triangles appear in the posters in such ingenious little ways. No text is needed to explain the print ads at all, except for the game's title in the corner of each poster.
Trivial Pursuit tests the players' knowledge of basic trivia: history, people, pop culture, etc., and has seen countless incarnations throughout its existence. These print ads take the iconic triangle wedges, which actually represent the different categories of questions, and create lasting impressions with this captivating images.
From history (the triangle as Neil Armstrong) to film, these little triangles appear in the posters in such ingenious little ways. No text is needed to explain the print ads at all, except for the game's title in the corner of each poster.
Trivial Pursuit tests the players' knowledge of basic trivia: history, people, pop culture, etc., and has seen countless incarnations throughout its existence. These print ads take the iconic triangle wedges, which actually represent the different categories of questions, and create lasting impressions with this captivating images.
Trend Themes
1. Visual Jokes Ads - Opportunities for ad agencies to use clever and visually appealing ads to engage customers and create lasting impressions.
2. Iconic Symbols in Advertising - Incarnation of iconic symbols in advertising offers opportunities for businesses to promote their brand with clever visuals.
3. Category-specific Advertising - Opportunities for businesses to use category-specific advertising to capture the attention of customers and highlight their brand's unique selling points.
Industry Implications
1. Advertising - Ad agencies can use visually striking and humorous ads to better engage with customers and make their brand stand out.
2. Board Games - Opportunities for board game manufacturers to incorporate iconic symbols or category-specific advertising in their marketing campaigns to create positive brand associations.
3. Entertainment - Businesses in the entertainment industry can use visually stimulating and creative ads to effectively market their brand and engage with customers.
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