HEINZ Recently Found its New Head Burger Artist, Jessica Haynes
Grace Mahas — August 20, 2021 — Lifestyle
References: instagram & businesswire
Earlier this summer, Heinz searched for its first-ever Head Burger Artist to create an iconic burger using the brand's beloved sauces. The brand recently announced it had found its connoisseur: Jessica Haynes, a teacher from Spokane, WA who created the 'Triple Pickle Burger.' The decadent burger, as its name suggests, is comprised of both fresh pickles and fried pickles alongside homemade remoulade, Swiss cheese, two patties, and finished with a tiny pickle. Fans can try the new creation at local fast-food restaurant McRuins.
Heinz Head Burger Artist, Jessica Haynes, commented on the new burger, stating: “The fact that my ‘Triple Pickle’ burger won the hearts and bellies of America’s condiment lovers is a big dill. I’ve been a lifelong pickle lover and couldn’t be more honored to be named the first ever HEINZ Head Burger Artist. This will earn me some serious burger cred with my students!”
Image Credit: Heinz
Heinz Head Burger Artist, Jessica Haynes, commented on the new burger, stating: “The fact that my ‘Triple Pickle’ burger won the hearts and bellies of America’s condiment lovers is a big dill. I’ve been a lifelong pickle lover and couldn’t be more honored to be named the first ever HEINZ Head Burger Artist. This will earn me some serious burger cred with my students!”
Image Credit: Heinz
Trend Themes
1. Pickle-flavored Fast Food - Opportunity for restaurants to incorporate pickle-flavored items into their menus.
2. Sauce-infused Burgers - Chance for brands to create unique burger combinations using their sauces.
3. Crowdsourced Menu Items - Potential for companies to invite customers to create and vote for new menu items.
Industry Implications
1. Fast Food - Opportunity for fast food restaurants to add unique and creative items to their menus.
2. Food and Beverage - Chance for brands to innovate and capitalize on the popular trend of unique burger combinations.
3. Education - Possibility for companies to engage with their consumers through contests and promotions.
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