Sonic is Serving Up the Big Dill Cheeseburger for a Limited Time
Katherine Pendrill — April 28, 2022 — Lifestyle
References: businesswire & brandeating
Pickle lovers get ready because Sonic's new Big Dill Cheeseburger is bursting with pickle flavor.
Back in 2018, Sonic delighted fans with the launch of its Pickle Juice Slush. Now the brand is yet again leaning into the pickle obsession with its new Big Dill Cheeseburger. The tangy creation starts with a seasoned beef patty, which is then topped with crispy-fried pickle fries, crinkle-cut pickle slices, shredded lettuce, American cheese, and a dill-infused ranch sauce – all served on a toasted brioche bun. The crispy pickle fries can also be ordered on their own, and consist of crispy pickle fries that have been cut into fry shape, breaded, and then fried. These pickle fries also come with a side of Ranch sauce for dipping.
The Big Dill Cheeseburger officially launches nationwide on May 2, 2022
Image Credit: Sonic
Back in 2018, Sonic delighted fans with the launch of its Pickle Juice Slush. Now the brand is yet again leaning into the pickle obsession with its new Big Dill Cheeseburger. The tangy creation starts with a seasoned beef patty, which is then topped with crispy-fried pickle fries, crinkle-cut pickle slices, shredded lettuce, American cheese, and a dill-infused ranch sauce – all served on a toasted brioche bun. The crispy pickle fries can also be ordered on their own, and consist of crispy pickle fries that have been cut into fry shape, breaded, and then fried. These pickle fries also come with a side of Ranch sauce for dipping.
The Big Dill Cheeseburger officially launches nationwide on May 2, 2022
Image Credit: Sonic
Trend Themes
1. Pickle-flavored Fast Food - There is an opportunity for fast food chains to experiment with pickle-flavored menu items in response to consumer demand.
2. Gourmet Fast Food - Fast food restaurants can explore gourmet options to provide customers with elevated fast food experiences.
3. Ranch Dipping Sauce - Restaurants can capitalize on the popularity of ranch dipping sauce by offering it as a side or incorporating it into their menu items.
Industry Implications
1. Fast Food - Fast food restaurants can capitalize on the trend of incorporating pickles into their menu items.
2. Food and Beverage - There is an opportunity for the food and beverage industry to explore innovative options such as incorporating unique flavors into mainstream products.
3. QSR (quick Service Restaurants) - QSR restaurants can stand out in a crowded fast food market by experimenting with unusual flavor combinations in their menu items.
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