The Detroit Pistons & Atwater Brewer Launched the 'Triple Double' Ale
Grace Mahas — October 29, 2019 — Lifestyle
References: atwaterbeer & brewbound
The Detroit Pistons, a basketball team based in Detroit, recently collaborated with Michigan-based brewer Atwater Block Brewery to launch the new 'Triple Double' ale. This light beer is a low-calorie beverage that will be available to purchase at Little Caesars Arena when the Pistons are playing as well as stores in the Michigan area. The Double Triple ale boasts a 3.2 ADV and features both the Pistons logo and the Atwater Brewery logo.
Mark Rieth, the owner of Atwater BRewery, stated: “As Detroit’s hometown brewer, what better way is there than to pay homage to Detroit Basketball and the Pistons. Achieving a triple double in a game is an amazing accomplishment and should be rewarded with an amazing low calorie, low alcohol, great tasting Detroit-made beer that won’t slow you down."
Mark Rieth, the owner of Atwater BRewery, stated: “As Detroit’s hometown brewer, what better way is there than to pay homage to Detroit Basketball and the Pistons. Achieving a triple double in a game is an amazing accomplishment and should be rewarded with an amazing low calorie, low alcohol, great tasting Detroit-made beer that won’t slow you down."
Trend Themes
1. Sports-branded Alcoholic Beverages - Sports teams and brewers are collaborating to create unique alcoholic beverages that appeal to sports fans.
2. Low-calorie Alcoholic Beverages - Low-calorie alcoholic beverages, like the Triple Double ale, offer a healthier alternative to traditional beers.
3. Branded Beverages at Live Events - Offering branded beverages at live events, such as sports games, provides a unique and immersive experience for attendees.
Industry Implications
1. Brewing Industry - The brewing industry can capitalize on the trend of collaborating with sports teams to create sports-branded alcoholic beverages.
2. Sports Industry - Sports teams can explore opportunities to collaborate with brewers and offer branded beverages to fans in stadiums and at home.
3. Live Event Industry - The live event industry can offer branded beverages, like the Triple Double ale, to enhance the experience for attendees and generate additional revenue.
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