Travel Texas Launched an Ad Campaign with 360-Degree Smartphone Ads
Daniel Johnson — November 12, 2019 — Tech
References: traveltexas & mobilemarketer
Travel Texas is an agency that works to increase tourism in the state. Recently, it launched its 'Travel Texas 2019' ad campaign, which featured a 360-degree smartphone ad. The smartphone ad was created in collaboration with AdTheorent, an ad technology company. AdTheorent was able to consolidate different images to build one immersive picture for smartphone users.
The 'Travel Texas 2019' campaign was successful, and it resulted in a 25% increase in non-Texas residents coming to the state. The campaign also had an engagement rate of 22%, which is significantly higher than industry norms. The average time spent on the ad was also significantly higher than average.
The campaign shows the potential for mobile ads to not only reach younger generations but to also get consumers to make purchases.
Image Credit: AdTheorent
The 'Travel Texas 2019' campaign was successful, and it resulted in a 25% increase in non-Texas residents coming to the state. The campaign also had an engagement rate of 22%, which is significantly higher than industry norms. The average time spent on the ad was also significantly higher than average.
The campaign shows the potential for mobile ads to not only reach younger generations but to also get consumers to make purchases.
Image Credit: AdTheorent
Trend Themes
1. Immersive Mobile Ads - Opportunity for brands to increase engagement and reach younger generations through interactive and immersive mobile ads.
2. 360-degree Ads - Potential for ads to be created in 360-degrees, providing a more immersive and engaging experience for consumers.
3. Increased Engagement Rates - Brands can expect higher engagement rates and increased time spent on ads when incorporating immersive experiences into mobile ad campaigns.
Industry Implications
1. Advertising - Companies working in advertising should consider offering 360-degree mobile ad campaigns to increase engagement and achieve higher success rates.
2. Travel - Companies in the travel industry should consider incorporating immersive experiences into their mobile ad campaigns to increase the number of inbound tourists.
3. Technology - Technology companies working in the field of mobile ad tech should explore using 360-degree technology to create more immersive and engaging ads for brands.
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