The 'Trigger Your Passion' Campaign Urges Designers to Push Boundaries
Meghan Young — March 6, 2012 — Marketing
References: bronzeads & ibelieveinadv
Although denim pants are rarely described as monstrous or nightmarish, the Trigger Your Passion campaign has decided to go down this dangerous route for a dramatic effect. Aside from the interesting illustrations, the ad campaign shows that these young designers are pushing boundaries by channeling their inner angst to pursue daring achievements in the fashion industry.
The Trigger Your Passion campaign was created by Bronze Communications, an ad agency based in Bangalore, India. Art directed by Jeba and photographed by Arun Natrajan with styling by Uday, the ad campaign has turned jean pants into strange creatures. Paired with common phrases like "Face Your Fears" and "God-Fearing Dare Devils," the posters urge designers to embrace their creativity.
The Trigger Your Passion campaign was created by Bronze Communications, an ad agency based in Bangalore, India. Art directed by Jeba and photographed by Arun Natrajan with styling by Uday, the ad campaign has turned jean pants into strange creatures. Paired with common phrases like "Face Your Fears" and "God-Fearing Dare Devils," the posters urge designers to embrace their creativity.
Trend Themes
1. Dramatic Advertising - There is a growing trend of using dramatic and unconventional advertising techniques to grab attention and make a memorable impact.
2. Pushing Boundaries - The fashion industry is witnessing a trend of young designers pushing boundaries by creating innovative and daring fashion statements.
3. Embracing Creativity - There is a trend of encouraging designers to embrace their creativity and channel their inner angst to achieve daring achievements in the fashion industry.
Industry Implications
1. Fashion Advertising - The fashion advertising industry can explore the use of dramatic visuals and unconventional concepts to create impactful campaigns that leave a lasting impression on the audience.
2. Fashion Design - The fashion design industry can capitalize on the trend of pushing boundaries by encouraging young designers to think outside the box and create innovative and daring fashion pieces.
3. Creative Industries - The creative industries, including advertising, fashion, and design, can benefit from fostering a culture that embraces and supports creativity, allowing for the exploration of unconventional ideas and approaches.
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