The TriDerma Essentials Collection Soothes Irritated Skin
Michael Hemsworth — May 29, 2020 — Marketing
References: triderma & drugstorenews
The COVID-19 pandemic has frontline workers working tirelessly to provide essential services, which is something that the TriDerma Essentials collection was inspired by. The new range of cosmetic products are intended to help soothe the skin of frontline workers who have irritation on their faces from wearing a mask all day or on their hands from continuous cleansing.
The collection includes the Hand Sanitizer No-Rinse Cleansing Gel in two sizes, Face Lotion and Hand Cream, which are all formulated with maximum strength healing ingredients. The TriDerma Essentials collection is made with ingredients that have all been sourced locally in the US and helps to support those who are continuing to work during these unprecedented times. The cosmetic collection was also formulated with the feedback of workers as well to ensure effectiveness.
The collection includes the Hand Sanitizer No-Rinse Cleansing Gel in two sizes, Face Lotion and Hand Cream, which are all formulated with maximum strength healing ingredients. The TriDerma Essentials collection is made with ingredients that have all been sourced locally in the US and helps to support those who are continuing to work during these unprecedented times. The cosmetic collection was also formulated with the feedback of workers as well to ensure effectiveness.
Trend Themes
1. Frontline Worker-inspired Cosmetics - Opportunity for cosmetics companies to develop product lines specifically tailored to the skincare needs of frontline workers.
2. Soothing Irritated Skin - Opportunity for skincare brands to create products designed to soothe and heal skin irritation caused by long-term mask-wearing and frequent hand cleansing.
3. Locally Sourced Ingredients - Opportunity to highlight the use of locally sourced ingredients in cosmetic formulations to support the local economy and build consumer trust.
Industry Implications
1. Cosmetics - Cosmetics companies can tap into the growing demand for skincare products that address the specific needs of frontline workers.
2. Skincare - Skincare brands can develop innovative products that provide relief and healing for irritated skin caused by continuous mask-wearing and hand cleansing.
3. Sustainability - There is potential for cosmetics brands to emphasize the use of locally sourced ingredients as part of their sustainability efforts and to meet consumer preferences for local and ethically-sourced products.
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