The 'Never Go Alone' Collection Includes a Face Mask and More
Michael Hemsworth — March 10, 2021 — Lifestyle
References: layerdesign & yankodesign
The 'Never Go Alone' collection has been designed by London-based LAYER Design in collaboration with Nga Nguyen as a range of products for life in the new normal. The product collection includes design-conscious solutions for consumers to use as they get back to life in the new normal including a reusable face mask, home wipes, sanitizing mist and individual wipes for use out of the house. The products highlight an athleisure aesthetic that will perfectly fit with the lifestyle of consumers who are returning to life on the go and have a fashionable design to make them more suited for consistent use.
The LAYER Design studio spoke on the 'Never Go Alone' collection saying, "Never Go Alone is a wellness brand that was founded during the COVID-19 pandemic and empowers users to live and travel responsibly in times of unprecedented change. LAYER designed each product to create a memorable experience through the engagement of the senses, from tactile materiality and intuitive touchpoints to bespoke scents.”
The LAYER Design studio spoke on the 'Never Go Alone' collection saying, "Never Go Alone is a wellness brand that was founded during the COVID-19 pandemic and empowers users to live and travel responsibly in times of unprecedented change. LAYER designed each product to create a memorable experience through the engagement of the senses, from tactile materiality and intuitive touchpoints to bespoke scents.”
Trend Themes
1. Design-conscious Wellness Products - COVID-19 has created a new market for design-conscious wellness products like reusable face masks and sanitizing mist.
2. Athleisure Aesthetic - Products with an athleisure aesthetic are gaining popularity as consumers return to their active lifestyles in the new normal.
3. Sensory Engagement - Brands that engage consumers through sensory experiences like tactile materiality and bespoke scents can create a memorable customer experience.
Industry Implications
1. Wellness and Personal Care - Wellness and personal care industries can create design-conscious products such as reusable face masks, sanitizing mist, and wipes for consumers in the new normal.
2. Athletic and Leisurewear - Athletic and leisurewear industries can expand into the design-conscious wellness market, creating products that highlight an athleisure aesthetic.
3. Fragrance and Sensory Marketing - Fragrance and sensory marketing industries can partner with wellness brands to create bespoke scents that engage consumers in a memorable experience.
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