Trident Gum Takes Twitter to Print in Marketing Campaign
Brian G Randles — December 19, 2009 — Pop Culture
References: mashable
Trident Gum has taken its Twitter success to USA Today. Featuring a full page ad that reads “The people have Tweeted,” the ad is a clever idea, but time will only tell how long the flavor will last on this one.
I must say, I love the irony. First companies had to switch to an online format in order to survive, now businesses are taking their online success to the ancient world of print to show how modern and successful they are. The circle of life, que bonita.
I must say, I love the irony. First companies had to switch to an online format in order to survive, now businesses are taking their online success to the ancient world of print to show how modern and successful they are. The circle of life, que bonita.
Trend Themes
1. Cross-platform Advertising - Trident Gum's initiative to bring Twitter success to print exemplifies the trend of cross-platform advertising, leading to potential disruptive innovation opportunities in merging online and traditional media channels.
2. Social Media Integration - The full page Tweet ad by Trident Gum reflects the trend of social media integration into offline marketing strategies, presenting innovative prospects in bridging the gap between online and offline consumer engagement.
3. Interactive Print Advertising - Trident Gum's full page Twitter ad in USA Today showcases the trend of interactive print advertising, suggesting disruption potential in merging digital interactivity with traditional print media.
Industry Implications
1. Advertising - The cross-platform advertising trend observed in Trident Gum's full page Tweet ad creates disruptive innovation opportunities in the advertising industry by encouraging the convergence of online and offline marketing channels.
2. Media - The social media integration trend demonstrated by Trident Gum's Twitter-based print ad presents disruptive innovation prospects within the media industry, fostering new ways to combine online and offline content consumption.
3. Print Publishing - Trident Gum's interactive print ad in USA Today exemplifies disruptive innovation opportunities within the print publishing industry, showcasing the potential for merging traditional print media with digital interactivity.
3.6
Score
Popularity
Activity
Freshness
