This 'Tribal DDB' Ad Humorously Encourages House Insurance for Smart Homes
This Tribal DDB ad encourages home owners to purchase insurance even if they feel safer having tech-based home protection. The humorous ad features two goofy burglars breaking into a home and stealing valuable items -- a process made easy with the home's smart devices.
The burglars enter the home and continue to find valuable hidden items which appear when the men hit the sensor triggers. This ad educates home owners that even though houses can be protected by apps and tech-based devices, anyone can ultimately access the software. At the end of the commercial, the home-owner is seen on stage boasting about app-connected home security even though he is actually being robbed.
The main goal for the Tribal DDB ad is to outline the risks that are associated with a lack of home insurance. Without home insurance, nothing inside of one's house will be protected against theft. An additional underlying factor for consumers to consider is that having high-tech devices is another reason to purchase insurance and protect expensive products.
The burglars enter the home and continue to find valuable hidden items which appear when the men hit the sensor triggers. This ad educates home owners that even though houses can be protected by apps and tech-based devices, anyone can ultimately access the software. At the end of the commercial, the home-owner is seen on stage boasting about app-connected home security even though he is actually being robbed.
The main goal for the Tribal DDB ad is to outline the risks that are associated with a lack of home insurance. Without home insurance, nothing inside of one's house will be protected against theft. An additional underlying factor for consumers to consider is that having high-tech devices is another reason to purchase insurance and protect expensive products.
Trend Themes
1. Rise of Smart Home Security - Disruptive innovation opportunity: Develop advanced home security systems that are immune to hacking and unauthorized access.
2. Increased Awareness of Home Insurance - Disruptive innovation opportunity: Create technology-driven insurance solutions tailored specifically for smart homes and their unique risks.
3. Integration of App-connected Devices - Disruptive innovation opportunity: Design comprehensive platforms that seamlessly integrate various smart devices to enhance home security and simplify monitoring.
Industry Implications
1. Home Security Systems - Disruptive innovation opportunity: Develop AI-powered security systems that proactively identify and prevent potential security breaches.
2. Insurance - Disruptive innovation opportunity: Implement innovative risk assessment algorithms that consider the interconnectedness of smart devices in determining insurance premiums.
3. Smart Home Technology - Disruptive innovation opportunity: Create unified platforms that prioritize user privacy and provide enhanced protection against unauthorized access.
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