Treviso Comic Book Festival 'Unity Through Diversity'
Marica Zottino — September 17, 2013 — Art & Design
References: trevisocomicbookfestival.it & facebook
The TCBF (Treviso Comic Book Festival) is probably the most interesting Italian art festival yet, focusing on comic and graphic illustration. The Festival, which will take place in Treviso from September 21st to September 29th, turns ten this year and shows it off with completely new, fresh rebranding.
The guest authors and artists (Luca Barcellona, Simone Rea, Sara Pichelli, Johnny Ryan and Fanny Michaelis, to name a few) were asked to design their own personal typographic interpretation of the acronymous TCBF. The results were then put together and mixed to recompose a bunch of heterogeneous logotypes.
This gives the Treviso Comic Book Festival a very strong graphic identity through very different visual approaches. Unity through diversity is its message, which embodies the soul of the festival. Hosting 20 exhibitions across the city, free workshops, speeches, a "toy night" (a collective live performance on vinyl toys), and lots of occasions to meet the authors, the festival is as playful as its branding.
The guest authors and artists (Luca Barcellona, Simone Rea, Sara Pichelli, Johnny Ryan and Fanny Michaelis, to name a few) were asked to design their own personal typographic interpretation of the acronymous TCBF. The results were then put together and mixed to recompose a bunch of heterogeneous logotypes.
This gives the Treviso Comic Book Festival a very strong graphic identity through very different visual approaches. Unity through diversity is its message, which embodies the soul of the festival. Hosting 20 exhibitions across the city, free workshops, speeches, a "toy night" (a collective live performance on vinyl toys), and lots of occasions to meet the authors, the festival is as playful as its branding.
Trend Themes
1. Custom Typography Branding - Opportunity to build unique and personalized branding by incorporating typography into logos for businesses.
2. Collaborative Designs - Opportunity to involve multiple artists in the brand design process to build a more diverse and unique brand identity.
3. Art Festival Branding - Opportunity to adapt branding strategies for specific festivals and events in order to captivate the attention of the target audience.
Industry Implications
1. Marketing and Advertising - Diverse typography branding and collaborative design can prove effective in fresh and memorable advertising for businesses.
2. Art and Design - Adaptation of collaborative design and typography branding would be a good strategy in building visual identities for artistic events and organizations.
3. Entertainment and Events - Collaborative designs that embrace the diversity of the event's themes and objectives can be suitable to create a complete and effective visual experience for event attendees
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