TRESemmé and SimpleeBEAUTIFUL Laucnh the Texture Certification Program
Elena Rahman — April 28, 2022 — Fashion
TRESemmé and SimpleeBEAUTIFUL teamed up to launch a texture certification program to educate stylists across the nation on how to properly style and cut curly and textured hair. Finding a good stylist is difficult, especially if your hair has special texture-oriented hair needs.
To help people with curly and textured hair, TRESemmé and SimpleeBEAUTIFUL will train and certify licensed hair professionals on how to work with various types of curls and coils. The initiative aims to certify over 1,000 stylists by the end of 2022. Currently, there is no state cosmetology licensing departments that require a fundamental understanding of textured and coily hair. The result is a lack of services for folks with these hair types, which TRESemmé's initiative aims to change.
Image Credit: TRESemmé and SimpleeBEAUTIFUL
To help people with curly and textured hair, TRESemmé and SimpleeBEAUTIFUL will train and certify licensed hair professionals on how to work with various types of curls and coils. The initiative aims to certify over 1,000 stylists by the end of 2022. Currently, there is no state cosmetology licensing departments that require a fundamental understanding of textured and coily hair. The result is a lack of services for folks with these hair types, which TRESemmé's initiative aims to change.
Image Credit: TRESemmé and SimpleeBEAUTIFUL
Trend Themes
1. Texture Certification Program - The program by TRESemmé and SimpleeBEAUTIFUL can disrupt the traditional hairstyling industry by setting new standards of knowledge about working with curly and textured hair types.
2. Curly and Textured Hair Services - The demand for specialized hairstyling services for people with textured hair indicates a disruptive opportunity for businesses to cater to this largely underserved market segment.
3. Educational Programs for Stylists - The trend of providing certifications and training for licensed hair professionals can disrupt the hairstyling industry by improving the quality and diversity of services for customers with varying hair types.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the rising demand for specialized products and services for curly and textured hair types.
2. Education and Training - The education and training industry can disrupt the traditional cosmetology curriculum by offering specialized certifications and training programs for working with curly and textured hair types.
3. Technology and Tools for Hair Stylists - Innovative technology and tools that are designed to help stylists work with a wider range of hair types can disrupt the hairstyling industry by improving the efficiency and quality of services.
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