Jeremy Gutsche — December 29, 2006 — About
References: canadianbusiness
In their Outlook 2007 issue, Canadian Business Magazine cited Trend Hunter Magazine and quoted me. Here’s an excerpt from on of my 2007 predictions:
“Naughty Positioning: Both startup brands and trusted corporations are spicing up their branding with shock labels designed to invoke response. In Canada, we saw the release of Dirty Label Wines and Check Out My Breasts, a promotional website for Fashion Targets Breast Cancer. Expect more companies to push the labels with shock labels.” - Jeremy Gutsche
“Naughty Positioning: Both startup brands and trusted corporations are spicing up their branding with shock labels designed to invoke response. In Canada, we saw the release of Dirty Label Wines and Check Out My Breasts, a promotional website for Fashion Targets Breast Cancer. Expect more companies to push the labels with shock labels.” - Jeremy Gutsche
Trend Themes
1. Shock Label Branding - Opportunity for companies to differentiate themselves by using provocative and controversial branding.
2. Provocative Marketing - The rise of using controversial marketing techniques to capture consumer attention and increase brand awareness.
3. Sensational Advertising - Opportunity for companies to use sensational advertising to create buzz and gain a competitive edge.
Industry Implications
1. Alcohol and Beverage Industry - Opportunity for new and established businesses in the alcohol and beverage industry to spice up their branding and gain a competitive edge.
2. Fashion Industry - Opportunity for fashion companies to promote charitable causes or use provocative marketing techniques to increase brand awareness and generate buzz.
3. Advertising Industry - Opportunity for advertising agencies to create buzz and gain new clients by using controversial and sensational advertising.
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