Canadian Retailer, Showcase, Leads Trendspotting & PPE Procurement
Grace Mahas — November 18, 2020 — Business
References: ca.shopatshowcase
Founded in Edmonton, Showcase is a family-owned and proudly Canadian retailer with 107 stores from coast to coast, and 10 in the US. The brand is best known for its proprietary global trend analysis capabilities that have allowed it to predict and follow trends. Notably, the retailer was the first to bring Juicy Jelly Fruit Splooshies to Canda, a main component of the #jellyfruitchallenge – a social media challenge with over 55,000,000 views on TikTok.
Amid the ongoing global pandemic, Showcase has become the go-to destination for essential health supplies thanks to its supplier relationships that enabled it to quickly procure PPE and also distribute the equipment to groups in need including medical practitioners, long-term care facilities, and more.
Image Credit: Showcase
Amid the ongoing global pandemic, Showcase has become the go-to destination for essential health supplies thanks to its supplier relationships that enabled it to quickly procure PPE and also distribute the equipment to groups in need including medical practitioners, long-term care facilities, and more.
Image Credit: Showcase
Trend Themes
1. Global Trend Analysis - Family-owned retailers can leverage global trend analysis capabilities like Showcase to stay ahead of the competition and provide new and exciting products to customers.
2. PPE Procurement - Retailers such as Showcase can provide a valuable service by procuring and distributing PPE during times of crisis, generating new revenue streams and brand loyalty in the process.
3. Social Media Challenges - Retailers can capitalize on social media challenges like the #jellyfruitchallenge by quickly adapting to trends and providing the products that customers want to buy.
Industry Implications
1. Retail - Retailers like Showcase can differentiate themselves through trend analysis and provide an additional revenue stream by procuring and distributing essential health supplies.
2. Healthcare - During times of crisis, retailers can partner with healthcare providers to distribute needed supplies and strengthen relationships within the industry.
3. Social Media - Retailers can leverage social media trends like the #jellyfruitchallenge to attract new customers and stay relevant with younger demographics.
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