wayre is a Sustainable Fashion Line Made for Adventures
Grace Mahas — July 30, 2019 — Eco
References: shopwayre & kickstarter
wayre is a new brand of travel-friendly apparel that will keep you comfortable and stylish. The collection includes the 'Seville Dress,' the 'Shift and Snap Tank,' and the 'Flow Short,' all created using four-way stretch fabric. The line was designed for travel and all the clothing includes specialty, interior pockets that keep your valuables safe.
The wayre collection boasts a 'Like-Silk' fabric made from reclaimed plastic water bottles -- making it ideal for eco-conscious consumer. The unique fabric also features wrinkle recovery, so wearers will always look put together and sophisticated. In addition, the material is spill-proof thanks to the DWR finish that allows liquids to slide off rather than soaking in and staining. Lastly, the entire collection is treated with a sustainable antibacterial finish that ensures odors are blocked out and you stay odor-free and fresh.
The wayre collection boasts a 'Like-Silk' fabric made from reclaimed plastic water bottles -- making it ideal for eco-conscious consumer. The unique fabric also features wrinkle recovery, so wearers will always look put together and sophisticated. In addition, the material is spill-proof thanks to the DWR finish that allows liquids to slide off rather than soaking in and staining. Lastly, the entire collection is treated with a sustainable antibacterial finish that ensures odors are blocked out and you stay odor-free and fresh.
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly fabrics and materials for the fashion industry.
2. Travel-friendly Apparel - Disruptive innovation opportunity: Design functional clothing with specialty pockets for safe storage of valuables during travel.
3. Anti-odor Clothing - Disruptive innovation opportunity: Create antibacterial finishes for garments to eliminate odors and enhance freshness.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable practices and materials into the fashion industry.
2. Travel - Disruptive innovation opportunity: Develop innovative travel gear and accessories to enhance convenience and security.
3. Textiles and Fabrics - Disruptive innovation opportunity: Invent advanced fabric technologies to offer enhanced functionality and performance.
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