TEALEAVES' 'Jetlag Therapy Kit' Leaves Travelers Feeling Refreshed
Laura McQuarrie — February 10, 2016 — Lifestyle
References: tealeaves & thedieline
TEALEAVES developed a specialty travel tea set in order to help people minimize the effects of jet lag.
In the 'Jetlag Therapy Kit' are two full-sized tea bags that each serve very different purposes. The Energy teabag is designed with a blend of ingredients that are designed to keep travelers feeling alert and uplifted, while Relax does just the opposite, helping travelers slip into a restful sleep. While there is only one teabag for each purpose, this is a clever design decision that ensures each type of tea bag is only used when it is needed most.
In addition to selling its two-piece Jetlag Therapy Kit online, TEALEAVES also envisioned that this set could be easily sold through hotels, airlines, duty-free shops and other retail locations associated with travel and hospitality.
In the 'Jetlag Therapy Kit' are two full-sized tea bags that each serve very different purposes. The Energy teabag is designed with a blend of ingredients that are designed to keep travelers feeling alert and uplifted, while Relax does just the opposite, helping travelers slip into a restful sleep. While there is only one teabag for each purpose, this is a clever design decision that ensures each type of tea bag is only used when it is needed most.
In addition to selling its two-piece Jetlag Therapy Kit online, TEALEAVES also envisioned that this set could be easily sold through hotels, airlines, duty-free shops and other retail locations associated with travel and hospitality.
Trend Themes
1. Therapeutic Travel Teas - Tea blends designed to minimize jet lag effects present opportunities for the development of personalized wellness travel products.
2. Personalized Wellness Products - Creating customized travel essentials like teas can cater to individual needs and enhance the travel experience.
3. Travel and Hospitality Retail - The growth of travel-related retail locations fosters the potential for innovative partnerships and distribution channels for therapeutic travel teas.
Industry Implications
1. Wellness Travel - The wellness travel industry can explore incorporating therapeutic teas into their offerings to support travelers' well-being.
2. Hospitality - Hotels and resorts can provide in-room therapeutic tea sets as part of their guest amenities to enhance customer satisfaction.
3. Retail and Duty-free - Retailers and duty-free shops have an opportunity to expand their travel-related product portfolios by including therapeutic travel teas.
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