MEC's 'Travel Light Series' Has Virtually No External Packaging
Laura McQuarrie — March 13, 2019 — World
References: mec & packagingoftheworld
The Travel Light Series is from MEC recently got an update that allowed for most of its packaging to be removed to allow the products fold into themselves to show off their compact nature, cut costs and at the same time, minimize their carbon footprint.
The refreshed packaging design for the travel-friendly bag series is minimal and takes inspiration from baggage tags, which wrap around the designs. These slim strips of packaging help consumers to quickly and easily identify the different sizes and styles of bags available in the Travel Light Series with images and large blocks of text. Even once the luggage tag-inspired packaging has been removed, the key formation can be seen printed on the fabric of the lightweight travel packs.
The refreshed packaging design for the travel-friendly bag series is minimal and takes inspiration from baggage tags, which wrap around the designs. These slim strips of packaging help consumers to quickly and easily identify the different sizes and styles of bags available in the Travel Light Series with images and large blocks of text. Even once the luggage tag-inspired packaging has been removed, the key formation can be seen printed on the fabric of the lightweight travel packs.
Trend Themes
1. Minimal Packaging - Removing unnecessary packaging to highlight product features and reduce costs.
2. Eco-friendly Design - Creating packaging that minimizes the carbon footprint and promotes sustainability.
3. Functional Branding - Using packaging design to communicate product features and differentiate styles.
Industry Implications
1. Retail - Opportunity for retailers to adopt minimal packaging to showcase product features and reduce packaging waste.
2. E-commerce - Incorporating eco-friendly packaging designs can be a disruptive innovation opportunity in the e-commerce industry to improve sustainability practices.
3. Travel and Tourism - Brands in the travel and tourism industry can explore luggage tag-inspired packaging to enhance brand identity and make products more visually appealing to consumers.
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