Panera Bread's Transparent Menu Empowers Guests With Healthy Options
Jana Pijak — June 15, 2015 — Lifestyle
References: youtube & panerabread
For many QSR food establishments, a transparent menu isn't exactly common but Panera Bread aims to change this notion with their latest brand initiative. Promoting an honest food policy, the company -- known for their high quality sandwiches and baked goods -- shares a transparent menu with patrons.
The menu is described as having healthy options and a positive impact on consumers and the environment. As consumers grow more health conscious, a focus on freshness and authenticity is elevated when it comes to fast food. In addition to buying local, they are also focused on the health benefits of their daily meals and are becoming increasingly more curious about what they are consuming.
Panera Bread's honest menu is not only made with organic and locally sourced ingredients but also features nutrition information that lets one balance healthy and indulgent menu choices.
The menu is described as having healthy options and a positive impact on consumers and the environment. As consumers grow more health conscious, a focus on freshness and authenticity is elevated when it comes to fast food. In addition to buying local, they are also focused on the health benefits of their daily meals and are becoming increasingly more curious about what they are consuming.
Panera Bread's honest menu is not only made with organic and locally sourced ingredients but also features nutrition information that lets one balance healthy and indulgent menu choices.
Trend Themes
1. Transparent Menu - A trend where restaurants provide detailed and honest information about their menu items, promoting health and transparency.
2. Health Conscious Consumers - A trend where consumers prioritize their health and seek out restaurants that offer healthy and nutritious options.
3. Local and Organic Ingredients - A trend where restaurants focus on using locally sourced and organic ingredients in their menu items, appealing to consumers who value sustainability and quality.
Industry Implications
1. Restaurant Industry - With the rise of health-conscious consumers and the demand for transparency, restaurants have the opportunity to revamp their menus and provide more nutritious options.
2. Fast Food Industry - Fast food chains can tap into the trend of transparent menus and cater to health-conscious consumers by offering more nutritional information and healthier menu choices.
3. Food and Beverage Industry - The food and beverage industry can capitalize on the demand for local and organic ingredients by sourcing from local farms and promoting the use of organic produce in their products.
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