TranspaRENT Aims to Protect Renters Against Stressful Scams
Alyson Wyers — March 30, 2016 — Art & Design
References: transparenthq & springwise
Transparency is an increasingly valued trait many millennials look for in a business, which is where this rental industry transparency platform comes in. Young people are also less likely to purchase property due to high rates of graduate unemployment and underemployment, leaving them to rent longer than previous generations.
TranspaRENT hopes to make the rental process less stressful by protecting renters from scams. This also serves to get realtors stronger leads. They act as a middleman between landlords and tenants, but also try to steamline the process. Renters create a TranspaRENT profile, and if they include background and credit checks, they jump to the head of the queue.
Based in Miami, the startup is currently searching for beta testers.
TranspaRENT hopes to make the rental process less stressful by protecting renters from scams. This also serves to get realtors stronger leads. They act as a middleman between landlords and tenants, but also try to steamline the process. Renters create a TranspaRENT profile, and if they include background and credit checks, they jump to the head of the queue.
Based in Miami, the startup is currently searching for beta testers.
Trend Themes
1. Rental Transparency - The trend towards transparency in the rental industry creates an opportunity for startups to create platforms that protect renters and reduce scams.
2. Streamlined Rental Process - Simplifying the rental process through middleman services like TranspaRENT presents an opportunity for innovation in the rental industry.
3. Profile-based Services - Creating rental profiles that include background and credit checks presents an opportunity for startups to improve the rental experience.
Industry Implications
1. Real Estate - The real estate industry can benefit from rental transparency platforms that protect renters and create stronger leads for realtors.
2. Financial Services - Incorporating financial services into rental transparency platforms presents an opportunity for innovation in the financial industry.
3. Technology - The rental industry is ripe for technology disruption in the form of streamlined rental processes and innovative renter profiles.
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