This Japanese Translated Menu Platform is Designed for Tourist Use
Alyson Wyers — February 13, 2015 — World
References: menu-tokyo.jp & springwise
Financed by the Tokyo Metropolitan Government, a culinary website offers translated menu options in 12 different languages in an effort to cater to tourists. The site allows restaurateurs to make printable menus in a wide range of languages to ensure their international patrons have an easier time ordering. Menu Tokyo acts as a translator for diners as well as the restaurant itself.
The translated menu service helps local establishments retain business instead of losing customers over a language barrier. Menu Tokyo also has an online guide visitors can use to search for places to eat in Tokyo with multilingual capabilities. The platform can be filtered by food type or area and includes anime guides, descriptions of Japanese cuisine, printable conversation charts and hospitality guidelines as well.
The translated menu service helps local establishments retain business instead of losing customers over a language barrier. Menu Tokyo also has an online guide visitors can use to search for places to eat in Tokyo with multilingual capabilities. The platform can be filtered by food type or area and includes anime guides, descriptions of Japanese cuisine, printable conversation charts and hospitality guidelines as well.
Trend Themes
1. Multilingual Menu Services - The trend of offering translated menu options in multiple languages to cater to international tourists provides a disruptive innovation opportunity for restaurateurs to attract and retain a wider customer base.
2. Language Assistance Platforms - The trend of online platforms, like Menu Tokyo, that provide multilingual capabilities for finding places to eat offers a disruptive innovation opportunity for businesses to enhance their visibility and accessibility to international visitors.
3. Culinary Tourism - The trend of providing culinary guides and descriptions of local cuisine in multiple languages creates a disruptive innovation opportunity for the tourism industry to attract food enthusiasts from different countries.
Industry Implications
1. Hospitality - The hospitality industry can explore the disruptive innovation opportunity of incorporating multilingual menu services to enhance the dining experience of international guests and improve customer satisfaction.
2. Restaurant - Restaurateurs can seize the disruptive innovation opportunity of leveraging platforms like Menu Tokyo to offer translated menus in multiple languages and tap into the growing market of international tourists.
3. Tourism - The tourism industry can benefit from the disruptive innovation opportunity of providing language assistance platforms and culinary guides to attract and cater to a diverse range of global travelers.
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