The Nike Revolution was Created with the Help of Hundreds of Athletes
Meghan Young — January 16, 2015 — Lifestyle
References: news.nike
The Nike Revolution Training Jacket offers supreme performance. It was able to achieve such a high level of quality due to one standout element throughout the design phase: the brand tapped hundreds of soccer players to hone in on what they truly wanted from such a piece of athletic wear. For them, lightweight and motion were their two biggest concerns.
Addressing both, the Nike Revolution Training Jacket ensures that footballers are able to stay protected in all types of weather while not restricting movements. Inspired by recent Nike Golf improvements, the Revolution Training Jacket uses stretch engineered mesh through the back, shoulders and upper arms as well as sleeves that move independently from the rest of the body, thus allowing for a slimmer fit.
Addressing both, the Nike Revolution Training Jacket ensures that footballers are able to stay protected in all types of weather while not restricting movements. Inspired by recent Nike Golf improvements, the Revolution Training Jacket uses stretch engineered mesh through the back, shoulders and upper arms as well as sleeves that move independently from the rest of the body, thus allowing for a slimmer fit.
Trend Themes
1. Performance-driven Training Jackets - Disruptive innovation opportunity: Design training jackets that prioritize athlete needs and optimize performance.
2. Collaborative Design Process - Disruptive innovation opportunity: Engage athletes in the design phase to create products that truly meet their desires and requirements.
3. Advanced Material Technology - Disruptive innovation opportunity: Develop training jackets with stretch engineered mesh and independent sleeve movement for enhanced comfort and mobility.
Industry Implications
1. Athletic Apparel - Disruptive innovation opportunity: Explore new designs and materials to create training jackets that enhance athletic performance.
2. Sportswear - Disruptive innovation opportunity: Collaborate with athletes to create innovative training jackets that meet their specific needs and preferences.
3. Outdoor Apparel - Disruptive innovation opportunity: Incorporate advanced material technologies into training jackets to improve durability and weather protection.
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