Norwegian NRK Holds Contest for Reuse of Train Ride Film
Jessica Marcel — December 20, 2009 — World
References: nrkbeta.no & boingboing.net
Norwegian television station NRK created a program featuring the train ride from Bergen to Oslo, a wintry and winding trip through Norway. They've now made the footage (taken from the front of the train) available for free to the public.
The video could be a great background for holiday parties (with over seven hours of footage), and you can also reuse it and send NRK a video to participate in their contest.
Implications - With the proliferation of video technologies, consumers no longer have to traverse long physical spaces in order to witness a specific locale. As such, corporations looking to disseminate information about a certain location may consider using video technology to do so rather than expecting consumers to travel.
The video could be a great background for holiday parties (with over seven hours of footage), and you can also reuse it and send NRK a video to participate in their contest.
Implications - With the proliferation of video technologies, consumers no longer have to traverse long physical spaces in order to witness a specific locale. As such, corporations looking to disseminate information about a certain location may consider using video technology to do so rather than expecting consumers to travel.
Trend Themes
1. Virtual Travel - Corporations can leverage video technology to offer virtual travel experiences and promote specific locations without the need for physical travel.
2. User-generated Contests - Organizations can engage users by hosting contests that encourage them to create and submit their own content related to a specific theme or location.
3. Reusing Film Footage - The availability of free film footage allows individuals and businesses to creatively repurpose existing content for various purposes like event backgrounds or promotional videos.
Industry Implications
1. Tourism - Tourism industry can utilize virtual travel experiences to showcase destinations, attract potential visitors, and save costs on physical travel arrangements.
2. Media and Entertainment - Media and entertainment companies can capitalize on user-generated content contests to drive engagement, increase brand awareness, and foster a sense of community.
3. Event Planning - Event planners can benefit from reusing film footage by using it as unique, immersive backgrounds for themed events, enhancing the overall experience for attendees.
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