Trader Joe's Ron Swanson Special Lets Bacons Lovers Indulge
Jason Soy — July 20, 2011 — Pop Culture
Ron Swanson's contribution to the world of television is already immense, but with Trader Joe’s Ron Swanson Special, he's now getting you awesome bacon discounts at local grocery stores.
Trader Joe’s Ron Swanson Special references a famous line from Parks and Recreation in which Ron requests a diner worker to "Just give [him] all the bacon and eggs [they] have." At prices this low, there's literally no excuse not to since they can always afford to buy some more.
Where in real life will Ron Swanson turn up next?
Implications - Corporations are now utilizing pop culture references to entice consumers into buying products that they would have otherwise never considered buying. Corporations looking to attract consumers based solely on crossover appeal may consider the use of pop culture allusions in their wares.
Trader Joe’s Ron Swanson Special references a famous line from Parks and Recreation in which Ron requests a diner worker to "Just give [him] all the bacon and eggs [they] have." At prices this low, there's literally no excuse not to since they can always afford to buy some more.
Where in real life will Ron Swanson turn up next?
Implications - Corporations are now utilizing pop culture references to entice consumers into buying products that they would have otherwise never considered buying. Corporations looking to attract consumers based solely on crossover appeal may consider the use of pop culture allusions in their wares.
Trend Themes
1. Pop Culture Marketing - Corporations are leveraging pop culture references to attract consumers to their products.
2. Cross-promotion - Companies are using crossover appeal to entice consumers into buying products they wouldn't typically purchase.
3. Niche Discounts - Offering specialized discounts based on specific interests, like bacon lovers, is becoming a popular marketing strategy.
Industry Implications
1. Retail - Retailers can benefit from incorporating pop culture references and creating niche discounts to attract more customers.
2. Food and Beverage - The food and beverage industry can explore creative ways to cross-promote with pop culture icons or create special offers for enthusiasts.
3. Entertainment - Entertainment companies can collaborate with brands to create unique, pop culture-inspired products and promotions that resonate with fans.
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