The Toyota iQ N-Collection Mixes Cars and Chocolate
Robyn Currie — March 28, 2010 — Autos
References: toyota & freshnessmag
Auto makers of late have collaborated with some serious fashion houses, but this may be the first time one has teamed with a luxury chocolate line, Neuhaus. I am not complaining, and neither is the Toyota iQ N-Collection.
This baby comes in two delicious colorways, Cream Butter and Chocolate Brown, and features matching interiors, and special badging. Unfortunately the Toyota iQ N-Collection is completely inedible, and is sadly only available in Germany.
Implications - With the price of this spectacular chocolate mini-car only being a mere 1,700 euros for the base mode iQ, there is no reason to hesitate when purchasing a Toyota iQ. After all, who doesn't love chocolate-colored anything and everything? I can bet people are going to be lining up to purchases these cars.
This baby comes in two delicious colorways, Cream Butter and Chocolate Brown, and features matching interiors, and special badging. Unfortunately the Toyota iQ N-Collection is completely inedible, and is sadly only available in Germany.
Implications - With the price of this spectacular chocolate mini-car only being a mere 1,700 euros for the base mode iQ, there is no reason to hesitate when purchasing a Toyota iQ. After all, who doesn't love chocolate-colored anything and everything? I can bet people are going to be lining up to purchases these cars.
Trend Themes
1. Luxury Collaborations - There is a rising trend of auto makers collaborating with luxury brands, creating unique and enticing products for consumers.
2. Food-inspired Designs - The combination of food and design is becoming a popular trend, as seen with the Toyota iQ N-Collection and its chocolate-inspired features.
3. Affordable Luxury - The Toyota iQ N-Collection offers a luxurious experience at an affordable price, opening up opportunities for consumers seeking affordable luxury products.
Industry Implications
1. Automotive - Automakers have the opportunity to explore collaborations with luxury brands like Neuhaus, creating unique and limited-edition products to attract consumers.
2. Food and Beverage - The success of the Toyota iQ N-Collection shows that there is a market for food-inspired designs in various industries, including food and beverage, where brands can create innovative and unique products.
3. Retail - The concept of affordable luxury, exemplified by the Toyota iQ N-Collection, can be extended to the retail industry, allowing brands to offer high-quality, luxurious products at accessible prices.
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