The Toyota Gran Turismo 6 is a Luxury Sports Car Made from Gaming
Jennifer Paul — April 20, 2014 — Autos
The Toyota Gran Turismo 6 is a sports car that would stop traffic. Toyota gave its fans a closer look at the video game-inspired FT-1 concept car at the New York International Auto Show this week. The beautiful car was designed by Calty Design Research in California. The sports car's sleek curves and bold look is even more impressive in person than on paper.
Mike Michels is Toyota's vice-president of product communications and he told Mashable that, "It was originally designed and conceived for Gran Turismo 6 on the Sony PlayStation. The designers took it to our global president, Akio Toyoda, who is a real gear head — he loves cars. They had him drive it, and he was so in love with it that he said, 'You have to make this a real car.'"
The Toyota Gran Turismo 6 is pure performance. It is a track-focused sports car model that any car enthusiast would be happy to drive.
Mike Michels is Toyota's vice-president of product communications and he told Mashable that, "It was originally designed and conceived for Gran Turismo 6 on the Sony PlayStation. The designers took it to our global president, Akio Toyoda, who is a real gear head — he loves cars. They had him drive it, and he was so in love with it that he said, 'You have to make this a real car.'"
The Toyota Gran Turismo 6 is pure performance. It is a track-focused sports car model that any car enthusiast would be happy to drive.
Trend Themes
1. Video Game-inspired Concept Cars - Designing and producing real-life luxury sports cars based on popular video game models presents a disruptive innovation opportunity in the automotive industry.
2. Virtual-to-real-world Product Crossovers - Bringing virtual products into the real world and tapping into fan communities can lead to innovative product development and marketing strategies.
3. Collaboration Between Gaming and Automotive Companies - Forming partnerships between gaming companies and automotive manufacturers can result in the creation of unique and appealing automotive designs for enthusiasts.
Industry Implications
1. Automotive - The automotive industry can capitalize on the growing popularity of video game-inspired concept cars by offering limited edition or custom-made models to appeal to car enthusiasts and gamers.
2. Gaming - The gaming industry can explore opportunities to collaborate with automotive companies in designing and featuring virtual cars in video games, creating a new level of immersion and engagement for players.
3. Product Design and Manufacturing - Product design and manufacturing industries can explore the potential of virtual-to-real-world crossovers and leverage fan communities to create innovative products based on popular virtual designs.
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