The 'Toying with the World' Infographic Looks at American Spending
Rebecca Byers — February 25, 2012 — Lifestyle
The 'Toying with the World' infographic takes a look at the consistency of the American toy industry, which has stood the test of time and the recession. The industry is continually growing, despite the fact that it is already worth a booming $21.5 billion, with Mattel and Hasbro alone controlling over 40% of the market.
The Toying with the World infographic provides a jaw-dropping review of America's toy addiction, with statistics that are still surprising despite an awareness of the overwhelming toy culture. For example, "the US has less than 4% of the world's children, but it buys more than 40% of the world's toys," according to the graph.
The comprehensive guide also delves into the lucrative sector of licensed toys, like that Hasbro's Star Wars toys made $510 million in sales in 2010 alone.
The Toying with the World infographic provides a jaw-dropping review of America's toy addiction, with statistics that are still surprising despite an awareness of the overwhelming toy culture. For example, "the US has less than 4% of the world's children, but it buys more than 40% of the world's toys," according to the graph.
The comprehensive guide also delves into the lucrative sector of licensed toys, like that Hasbro's Star Wars toys made $510 million in sales in 2010 alone.
Trend Themes
1. Growing Toy Industry - The American toy industry continues to expand, creating opportunities for new toy manufacturers and retailers to enter the market.
2. Toy Addiction - The high demand and consumption of toys in the US indicates potential for innovative toy subscription services or rental platforms aimed at satisfying children's constantly evolving interests.
3. Licensed Toys - The success of licensed toys presents opportunities for collaboration between toy manufacturers and entertainment franchises to create unique and captivating products that resonate with consumers.
Industry Implications
1. Toy Manufacturing - With the continuous growth of the toy industry, there is room for new manufacturers to enter the market and introduce innovative and engaging toys for children of all ages.
2. Retail - The high demand for toys in the US opens up opportunities for retailers to curate unique toy offerings and create memorable shopping experiences for consumers.
3. Entertainment - The success of licensed toys highlights the potential for collaboration between entertainment companies and toy manufacturers to create merchandise that elevates the fan experience and drives sales.
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