Making Iconic Films Into Real-Life LEGO Ads
Shelby Lee Walsh — August 28, 2009 — Pop Culture
References: moviesoddity
Everything is just a touch better when a little LEGO is involved. These pictures feature recreations of some of the most memorable movie posters--all made of the classic children's toy.
Somehow "Reservoir Dogs" and "Scarface" don't seem as intimidating in their LEGO renditions, but I simply adore both the "I Am Legend" and "Simpsons Movie" spoofs.
Take a browse through the gallery and soon you too will want to revert back to playing with LEGO.
Implications - Businesses that are able to transform or modify a pop culture reference to embody more endearing qualities will benefit by appealing to a different group of consumers. Businesses that tailor their products to target a specific demographic will likely experience favorable results.
Somehow "Reservoir Dogs" and "Scarface" don't seem as intimidating in their LEGO renditions, but I simply adore both the "I Am Legend" and "Simpsons Movie" spoofs.
Take a browse through the gallery and soon you too will want to revert back to playing with LEGO.
Implications - Businesses that are able to transform or modify a pop culture reference to embody more endearing qualities will benefit by appealing to a different group of consumers. Businesses that tailor their products to target a specific demographic will likely experience favorable results.
Trend Themes
1. Movie Poster Recreation Trend - The trend of recreating classic movie posters using LEGO or other toys presents opportunities for toy manufacturers to create licensed movie-themed playsets.
2. Pop Culture Transformation Trend - The trend of transforming pop culture references, such as movie posters, into more endearing or playful versions provides opportunities for novelty merchandise companies to create unique and nostalgic products.
3. Targeted Product Tailoring Trend - The trend of tailoring products to appeal to specific demographics opens up opportunities for marketing agencies to help businesses reposition their offerings to target specific consumer groups.
Industry Implications
1. Toy Manufacturing Industry - Toy manufacturers can leverage the trend of recreating movie posters with toys to create licensed playsets, attracting both movie and toy enthusiasts.
2. Novelty Merchandise Industry - Companies in the novelty merchandise industry can capitalize on the trend of transforming pop culture references into playful versions by creating and selling unique movie-themed products.
3. Marketing Agency Industry - Marketing agencies can take advantage of the trend of targeting products to specific demographics by offering services to help businesses reposition their offerings and effectively reach their desired consumer groups.
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