This Toy Commercial Features Young Girls Playing Their Female Role Models
Charlotte Joyce Kidd — December 3, 2015 — Marketing
References: blog.goldieblox & bustle
This adorable and moving toy commercial features young girls playing the strong female role models who inspire them.
Goldieblox has made a name for itself not only as a toy that encourage girls to develop enthusiasm and skills in STEM (Science, Technology, Engineering and Math), but also for its often hilarious, always powerful advertising. In its latest YouTube video, Goldieblox showcases the 'Fast-Forward Girls 2015,' its list of ten inspirational women who exhibit the values of confident feminism that Goldieblox also embodies. The list includes Judge Ruth Bader-Ginsburg, comedian Amy Schumer, actress Viola Davis and ballerina Misty Copeland.
By aligning themselves with a cause or objective, as Goldieblox does for feminism in this toy commercial, brands strongly define the target demographic they wish to attract. It's also a chance for a brand to show a social consciousness and a strong brand identity.
Goldieblox has made a name for itself not only as a toy that encourage girls to develop enthusiasm and skills in STEM (Science, Technology, Engineering and Math), but also for its often hilarious, always powerful advertising. In its latest YouTube video, Goldieblox showcases the 'Fast-Forward Girls 2015,' its list of ten inspirational women who exhibit the values of confident feminism that Goldieblox also embodies. The list includes Judge Ruth Bader-Ginsburg, comedian Amy Schumer, actress Viola Davis and ballerina Misty Copeland.
By aligning themselves with a cause or objective, as Goldieblox does for feminism in this toy commercial, brands strongly define the target demographic they wish to attract. It's also a chance for a brand to show a social consciousness and a strong brand identity.
Trend Themes
1. Female Role Models - Brands can feature young girls playing their female role models to showcase strong values and develop enthusiasm and skills in STEM education among girls.
2. Confident Feminism - Brands can align with confident feminism to showcase social consciousness and establish a strong brand identity.
3. Fast-forward Girls - Brands can create lists of inspirational women to showcase their values and target demographic.
Industry Implications
1. Toy Industry - Toy companies can create products that encourage girls to develop enthusiasm and skills in STEM education and showcase strong female role models.
2. Advertising Industry - Advertising agencies can help brands align with social causes like confident feminism to establish a strong brand identity.
3. Education Industry - STEM education institutions can use lists of inspirational women to showcase strong values and encourage young girls to pursue STEM education.
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