Amazon Launched a Premium Spirit Brand in the UK Called Tovess
Grace Mahas — October 21, 2019 — Business
References: amazon & beveragedaily
eCommerce giant Amazon recently launched its first premium spirit brand in the UK called Tovess. So far the range consists of the Tovess Single Batch Crafted Dry Gin -- a premium dry gin that suitable for vegans and vegetarians, however, the brand plans to expand its portfolio shortly.
The Tovess Single Batch Crafted Dry Gin is described as a 'well-balanced gin... created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste." The premium gin is distilled near Birmingham using copper pot stills for production.
The Tovess Single Batch Crafted Dry Gin can be purchased online at amazon.co.uk for £24.99 and is available in the UK, France, and German.
The Tovess Single Batch Crafted Dry Gin is described as a 'well-balanced gin... created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste." The premium gin is distilled near Birmingham using copper pot stills for production.
The Tovess Single Batch Crafted Dry Gin can be purchased online at amazon.co.uk for £24.99 and is available in the UK, France, and German.
Trend Themes
1. Ecommerce Private Label Spirits - The trend of eCommerce giants creating private label spirit brands for increased customer loyalty and potential market disruption.
2. Craft Spirits in Retail - The trend of retailers offering craft spirits as a way to enter the growing craft spirits market and differentiate from mass-produced products.
3. Online Beverage Retail - The trend of consumers purchasing their alcoholic beverages online, opening opportunities for innovation in the online beverage retail industry.
Industry Implications
1. Alcoholic Beverage Manufacturing - New opportunities for innovative craft and premium spirits in the alcoholic beverage manufacturing industry as eCommerce giants enter the space.
2. Ecommerce Retail - eCommerce retail industry players are presented with the opportunity to expand into new markets and enhance customer loyalty through private label premium spirits.
3. Logistics and Delivery - New opportunities for logistics and delivery services to support the growth of the online beverage retail industry and meet increased consumer demand for home delivery.
4.2
Score
Popularity
Activity
Freshness
