Mark Leary Captures the Community Behind the Infamous Race
Michael Hemsworth — January 4, 2013 — Tech
References: mark-leary & itsnicethat
The race is often attributed to descriptions like tough and brutal, but this collection of Tour de France photography is truly inspiring.
Renowned photographer Mark Leary takes his love for the infamous race to the next level by capturing the behind-the-scenes stories of fans that come out each year to support the determined racers. Many of the snaps focus on the region called Col du Tourmalet, which is notoriously the most rigorous portion of the treacherous race.
Fans come from far and wide to help cheer on their favorite participants, which comes to resemble a sort of rock concert-like atmosphere with many bringing drinks and campers for multi-day excursions. Each photo is vibrantly antiquated using long exposure techniques that are able to give an almost retro, Woodstock feeling to each scene.
Renowned photographer Mark Leary takes his love for the infamous race to the next level by capturing the behind-the-scenes stories of fans that come out each year to support the determined racers. Many of the snaps focus on the region called Col du Tourmalet, which is notoriously the most rigorous portion of the treacherous race.
Fans come from far and wide to help cheer on their favorite participants, which comes to resemble a sort of rock concert-like atmosphere with many bringing drinks and campers for multi-day excursions. Each photo is vibrantly antiquated using long exposure techniques that are able to give an almost retro, Woodstock feeling to each scene.
Trend Themes
1. Community Engagement - Mark Leary's Tour de France photography highlights the community aspect of the race, presenting an opportunity for businesses to create experiences that foster community engagement.
2. Nostalgic Aesthetics - The use of long exposure techniques in Mark Leary's photography lends a nostalgic, Woodstock-like feeling to the images, suggesting an opportunity for businesses to incorporate nostalgic aesthetics into their branding or marketing campaigns.
3. Sports Tourism - The Tour de France attracts fans from all over the world who travel to support their favorite participants, indicating potential opportunities for businesses in the sports tourism industry to cater to these dedicated fans.
Industry Implications
1. Photography - Mark Leary's vibrant Tour de France photography demonstrates the potential for innovative approaches to capturing sporting events, opening up opportunities for disruptive innovation within the photography industry.
2. Event Management - The lively atmosphere and fan engagement at the Tour de France offer opportunities for event management companies to create immersive experiences for sports enthusiasts.
3. Travel and Hospitality - The influx of fans from different countries traveling to support their favorite participants in the Tour de France presents a chance for businesses in the travel and hospitality industry to cater to the specific needs of sports tourists.
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