The Tounsia TV Campaign Shows That This Network Defies Time
Meghan Young — April 1, 2012 — Marketing
References: jwt & ibelieveinadv
The Tounsia TV campaign shows that this network, along with a few select others around the world, is bringing back retro cartoon shows from the '90s. By doing so, it defies time, as the ad campaign's tag line succinctly states. Funny enough, this tag line is paired with an imagined image of a few famous characters depicting what they would be doing and what they would look like when older. These characters are Sailor Moon, Captain Tsubasaa and Goldorak.
Conceived and executed by Tunis-based ad agency JWT, the Tounsia TV campaign is hilarious nostalgic. It's not strange for people to wonder what their favorite cartoon character could be up to even if they're not real. These print ads provide one possibility.
Conceived and executed by Tunis-based ad agency JWT, the Tounsia TV campaign is hilarious nostalgic. It's not strange for people to wonder what their favorite cartoon character could be up to even if they're not real. These print ads provide one possibility.
Trend Themes
1. Retro Cartoon Revival - Opportunity for media companies to tap into the nostalgia factor and bring back popular cartoons from the past.
2. Aged Character Imagery - Brands can create humorous and imaginative campaigns using aged imagery of fictional characters to engage audiences.
3. Nostalgia Marketing - Businesses can use nostalgia as a marketing tool to connect with customers and tap into their emotional memories of the past.
Industry Implications
1. Television Broadcasting - Broadcasters can revive old cartoon shows and capture a loyal audience who were fans of these shows in the past.
2. Advertising - Advertisers can use nostalgic marketing techniques to create campaigns that tap into positive emotions surrounding customers' memories of the past.
3. Entertainment - Entertainment companies could revisit popular franchises from the past and create new content, merchandise, and experiences that appeal to both old and new fans.
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