Info on Touchbase Business Cards is Easily Transferred to Phones
Laura McQuarrie — February 6, 2014 — Tech
Printed business cards are loaded with contact information like phone numbers, a link to a website or a Twitter account, unless there’s a QR code on it, this information will have to be manually referenced later on, unless you’ve got a TouchBase business card. As outdated as business cards may seem, there are plenty of people who still have and use them. TouchBase makes the best of this by merging traditional business cards with technology.
A TouchBase business card can be tapped against he screen of a phone and the information on the card shows up on-screen. It works through an online web app, which is not necessary to download and a pattern of conductive ink that is unique to each person’s cards. This only works with TouchBase-printed business cards, but the designs can be fully customized.
TouchBase is currently raising funds for its innovative business cards on Indiegogo and hopes to raise a total of $30,000 within a period of just over a month.
A TouchBase business card can be tapped against he screen of a phone and the information on the card shows up on-screen. It works through an online web app, which is not necessary to download and a pattern of conductive ink that is unique to each person’s cards. This only works with TouchBase-printed business cards, but the designs can be fully customized.
TouchBase is currently raising funds for its innovative business cards on Indiegogo and hopes to raise a total of $30,000 within a period of just over a month.
Trend Themes
1. Tap-to-transfer - There is an opportunity for businesses to create various forms of tap-to-transfer technologies, such as smart clothing.
2. Custom-conductive Ink - There is an opportunity to embrace unique and customizable conductive ink technology on any printable item, such as promotional merchandise
3. Web-based Integration - There is an opportunity to create an offline-to-online integration application that allows for instant web interaction based on physical objects, such as touch-based business cards.
Industry Implications
1. Promotional Merchandise - There is an opportunity to create memorable and interactive experiences on promotional merchandise through integrating personalized web applications, using technologies like touch-base business cards.
2. Retail - There is an opportunity to enhance the interactive retail experience by enabling facilities like stores, boutiques to use tap-to-transfer technologies like touch-base business cards for better customer engagement.
3. Event Management - There is an opportunity to make business events more interactive and paperless by replacing printed business cards, flyers with virtual addressing and tap-to-transfer technology.
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