Docomo's Ad for the Touch Wood SH-08C Features Massive Lumber Installation
Jordan Sowunmi — May 20, 2011 — Eco
References: nttdocomo.co.jp & dvice
The latest advertisement from Japanese phone company Docomo for their Touch Wood SH-08C is an incredible example of how simplicity can effectively be used to stand out in advertising.
As the name suggests, the Touch Wood SH-08C is a phone made entirely of surplus wood. The hyper-organic prototype represents a new wave of ecology-friendly products hitting the market. Docomo’s commercial for the Touch Wood SH-08C was produced by Japanese ad men, Drill Inc., and is set in the woods of Japan. The inventive advertisement was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.
Check out the video to see how Docomo uses a serene simplicity to help their new eco-friendly phone stand out.
As the name suggests, the Touch Wood SH-08C is a phone made entirely of surplus wood. The hyper-organic prototype represents a new wave of ecology-friendly products hitting the market. Docomo’s commercial for the Touch Wood SH-08C was produced by Japanese ad men, Drill Inc., and is set in the woods of Japan. The inventive advertisement was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.
Check out the video to see how Docomo uses a serene simplicity to help their new eco-friendly phone stand out.
Trend Themes
1. Eco-friendly Products - The Touch Wood SH-08C is a hyper-organic prototype that represents a new wave of ecology-friendly products hitting the market.
2. Simplicity in Advertising - Docomo's commercial for the Touch Wood SH-08C proves that simplicity can effectively be used to stand out in advertising.
3. Innovative Advertising Techniques - The inventive advertisement for the Touch Wood SH-08C was shot in one take with a small ball playing the Docomo theme song on a massive wooden xylophone.
Industry Implications
1. Mobile Phone Industry - Docomo's Touch Wood SH-08C is a phone made entirely of surplus wood that represents a disruptive innovation opportunity in the mobile phone industry.
2. Advertising Industry - The simplicity and innovation showcased in Docomo's Touch Wood SH-08C ad presents a disruptive innovation opportunity for the advertising industry.
3. Sustainable Products Industry - The Touch Wood SH-08C's hyper-organic prototype, made entirely of surplus wood, represents a disruptive innovation opportunity in the sustainable products industry.
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