Touch Brands Themselves With a Unique Message
References: touchbranding & bldgwlf
Touch Branding had a challenge when it came to branding themselves as a company. They had to create a memorable campaign that would draw the attention of advertising agencies.
With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.
Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.
With a simple message, "We'll give our blood for good branding," Touch Branding took the idea to an extreme level. The direct mail component was a piece that was designed to look specifically like a blood bag. With a continuous bloody theme, the team used it for their letterhead, business cards and stickers, which they then hand filled out to add a realistic effect to the product. Then the RH Creative blood bags were delivered to advertising agencies in a cooler.
Touch Branding has taken their branding problem and come up with a bloody good solution to draw business to their company.
Trend Themes
1. Extreme Branding - Exploring unconventional and attention-grabbing branding strategies can create disruptive innovation opportunities for businesses to stand out in a crowded market.
2. Unconventional Direct Mail - Using unique and creative direct mail campaigns, such as a blood bag-themed package, presents disruptive innovation opportunities for companies to catch the attention of potential clients.
3. Realistic Product Packaging - Emphasizing realistic design elements in product packaging, like hand-filling blood bag-themed stickers, offers disruptive innovation opportunities for businesses to create memorable experiences for their customers.
Industry Implications
1. Advertising - Exploring extreme branding techniques and unconventional direct mail campaigns can benefit advertising agencies looking to differentiate themselves and attract new clients.
2. Creative Design - Incorporating unique design elements, such as realistic product packaging, provides disruptive innovation opportunities for creative design professionals looking to push boundaries and make a lasting impact.
3. Marketing - Implementing attention-grabbing branding strategies and unconventional direct mail campaigns can create disruptive innovation opportunities for marketers seeking to capture the interest of their target audience and drive business growth.
1.8
Score
Popularity
Activity
Freshness
