Robotic Advertisers Pitch the TOTO Greenmax 4.8
Michael Hines — February 19, 2010 — Lifestyle
References: totousa & japantrends
Toilet maker Toto is using a unique form of advertising to push their new Toto Greenmax 4.8 toilet. They have made a line of robotic key chains that are shaped like toilets. If that wasn't already weird enough, these toilet key chains spout eco-friendly slogans.
This awesome ad campaign comes from the land of the rising sun. The Japanese love their robots, so I guess it's only natural that they would advertise the TOTO Greenmax 4.8 toilets with them. I want this in the States and I want this now.
This awesome ad campaign comes from the land of the rising sun. The Japanese love their robots, so I guess it's only natural that they would advertise the TOTO Greenmax 4.8 toilets with them. I want this in the States and I want this now.
Trend Themes
1. Robotic Advertising - Using robotic key chains for advertising campaigns presents disruptive innovation opportunities in the marketing industry.
2. Eco-friendly Messaging - Incorporating eco-friendly slogans into advertisements offers disruptive innovation opportunities in the sustainability and green technology industries.
3. Novelty Marketing - Creating unique and attention-grabbing promotional items like toilet-shaped key chains opens up disruptive innovation opportunities in the advertising and promotional products industries.
Industry Implications
1. Marketing - The use of robotic key chains for advertising campaigns disrupts traditional marketing strategies and opens up new possibilities for engaging consumers.
2. Sustainability - Incorporating eco-friendly messaging into advertisements disrupts conventional marketing approaches and creates new opportunities for promoting sustainable products and practices.
3. Promotional Products - Developing novelty promotional items like toilet-shaped key chains disrupts traditional promotional product strategies and introduces unique ways to promote brands and products.
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