The Toto 3 Campaign Shows Common Setbacks are Easier With Money
Meghan Young — April 11, 2012 — Marketing
References: grey & ibelieveinadv
Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, colorful and funny.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
Trend Themes
1. Money and Common Setbacks - The Toto 3 campaign highlights the opportunity for the financial industry to provide solutions for everyday setbacks that can be solved with money.
2. Humorous Minimalist Advertising - The Toto 3 campaign shows the potential for more minimalist and humorous advertising in the marketing industry.
3. The Psychological Benefits of Money - The Toto 3 campaign suggests opportunities for the psychology and counseling industry to explore the effects of money on people's well-being.
Industry Implications
1. Finance - The finance industry could provide solutions for everyday setbacks that can be solved with money such as a broken light bulb or stepping in chewing gum.
2. Marketing - The Toto 3 campaign demonstrates the potential for more minimalist and humorous advertising techniques in the industry.
3. Psychology - The Toto 3 campaign highlights the potential for the psychology industry to explore the effects of money on people's well-being.
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